With the media world going online, Newsweek is taking the reverse: bring online to print.
courtesy of flickr.com user ask curlyRecently, the publication redid their layout, resulting in a magazine reflecting the aesthetic values of a clean website. On the cover, the Newsweek logo is boxed in as a site header, hovering above one cover story without “Inside:_______” stories listed. Looking past the necessary page ads, the contents section is a simplified navigation bar with four sections: Scope, The Take, Features, and Culture. No accompanying pictures are presented.
The Letters [to the editor] section is presented [not extra-traditionally] as a comments section on a website, with the addition of a graph à la “most popular” site polls, and an In Six Words table inspired by sixwordmemoirs.com.
The short essays are more bloggy than ever: direct responses to specific (often new-media driven) events, with one picture, a clean title, and sub-headers for sub-titles and and bylines. They are not columns, and they are not stories, but…Â This can best be seen in the Scope section, which had 12 short blurbs about current affairs similar to theatlantic.com daily pieces, or a Kosmoblog piece about the news. They each have one accompanying picture, with captions inlaid as if an image in a slideshow as opposed to underscored as in a newspaper.
The overarching aesthetic is cleanliness. The print is bold and images are either presented as headers or in an in-text fashion with ample margins. White space is amplified, making the landscape easy on the eyes. Graphs and images, too, are cleaned up, and more of the artwork is done with computers, e.g. Photoshop, than with scanned images done by hand, as seen in the June 22 issue with Mark Wagner’s beautiful dollar bill pieces featured in Fareed Zakaria’s feature piece The Capitalist Manifesto.
Each section i.e. Scope, The Take, has its own content navigation that would otherwise be found in a sidebar. In all column-blogs, page turning is avoided. allowing for pieces to be presented on their own, as opposed to as in other print forms that have readers “turn to page (?!) to continue reading,” as a means to allow other content to be featured closer to the beginning of the paper.
And then I came upon a nifty ad the publication ran for itself. There’s a graphic that depicts world concerns being processed into intelligible strands by a meat grinder. Underneath there is a definition: “news-week / verb : 1. To extract meaning from the mayhem. 2. To make sense out of the daily grind. 3. To render the inscrutable…scrutable.”
If not that it were the intellectual blogosphere! Using publications as active verbs is a new media notion creating a distinction from the passive old. In many aspects, this was an online survival tool: Why should I read something on the Kosmo when I could read it in The Atlantic? Slate? The New Yorker? Etc.? Active verbs outrun nouns like the New York Times, old media, beige four-door sedans, and faux-wood linolium. Its a fight in a 100 corner ring where each opponent has his or her stool, and when the bell rings, you better come out swinging your own punch, or else you’ll get knocked in the teeth.
Theoretically, Newsweek print edition is six days behind the world about which they write. New media is not only running a faster race than old media, but a different race all together, leaving past contenders to hang ‘em up back in the locker room. It’s a question of efficiency. People want their information in the most relevant and clean manner possible, without sacrificing quality. Which makes me question why, for all the pluses of the revamped Newsweek print, their website has to be such an unattractive piece of shit.





